Everything You Need To Know About Using Print Media Marketing Strategies And Digital Media Marketing Strategies
Nowadays, most businesses only make use of digital marketing. But, it is also recommended that businesses need to use print media marketing strategy.
Print media marketing strategies may be old but it is still effective. You can still see a lot of print media all over the world, for example billboards. There are some companies that disregard using print media strategies.
You will see digital marketing in the internet. Some of the strategies that are included in digital marketing are social media marketing, search engine optimization, online public relations, pay per click, email marketing and many more. Digital marketing can reach a lot of people and is very flexible.
Print marketing only makes use of physical print media like direct mail, newspapers. Posters, magazines, billboards and many more. Print marketing strategies gives you the option to choose the place where you will put your advertisement.
The results are better if you use both strategies. Statistic show both strategies has its benefits.
Below are the methods that you can use print media and digital media together:
A. QR codes
QR codes also known as quick response codes are bar codes that contains information of an attached items which can be scanned with a smartphone. When you make use of QR codes your clients will be able to see print media marketing and then becomes a digital media marketing. You can consult a commercial printing company.
B. Custom URL’s
Custom URL’s have the same idea with quick response codes, however you do not need to scan the custom URL because the customer will look at the print advertisement and then enter it in the unique URL of your business.
C. Social media websites
You can use social media site and combine it with a print advertising campaign.
Another way you can advertise web pages is through print advertisements. You can advertise the account and profile of your company through print media.
Variable printing is a kind of printing that has graphics, texts and images. This can be used in social media campaigns.
Digital marketing and print marketing strategies are very effective and it must be used by different companies. These strategies can really benefit different kinds of businesses. It is important that you select a reliable commercial printing company. Conduct a research first before choosing a company. Choose a company that is experienced in digital marketing and print marketing and is very reliable.